My Name Is Lowell Halvorson

I specialize in the demand side of horticulture. Why do people buy this plant, but not that plant? A lot of answers tumble out, depending on who buys and why.

For businesses, I build focused messages, based on a plan, and deliver them to interested parties. To build awareness, I use a toolset of data analysis, photos, design, and writing.


Margin Analysis
Marketing Plan
Capital Acquisition


Chain Relations
Trade Show
Program Design


Web Sites
Shopping Carts
Hang Tags
Stick Tags



Recent Writings

Decoding the E3 Petunia

May 2023 column

E3 started as "the early one", but it's really a performance sleeper. Watch this one.

My Toolbox of Skills

When I take on a client, I learn their business and market well, bringing my technical, creative, and horticultural skills to each project. You’ll find that I:

  • Read spreadsheets like newspapers.
  • Photograph to illustrate the points.
  • Write with a snappy style and clear focus.
  • Grow what I cover—my photo garden is zone 7.
Years of Experience
In Business

Recent Projects

Holiday Turkeys

Liberty Family Farms

Product tag for pasture-raised turkey raised in a traditional manner. Benefits and cooking instructions on back.

Royalty Billing

Plants Nouveau

Web programming to automate the collection of royalty numbers.

"Price Proud" Tags

Liberty Family Farms

Labor-saving tags with price, name, photo, and bar code. They promote the farm, too.

Catalog 2023

Creek Hill Nursery

Flagship vehicle to showcase material to wholesale buyers. In its 16th year.

Field Notes

GrowerTalks Magazine

Monthly column discussing the impact of innovative breeding.

Sunbaskets Program

Liberty Family Farms
Signature baskets with features on hang tag front and back.

Current Clients

Need to Start a Project?

Reach out and tell me about it.
I quote by project, so I don't charge for comments and observations, especially the ones about lemonade.
Big fan. 

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