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My Name Is Lowell Halvorson

I specialize in the demand side of horticulture. Why do people buy this plant, but not that plant? A lot of answers tumble out, depending on who buys and why.

For businesses, I build focused messages, based on a plan, and deliver them to interested parties. To build awareness, I use a toolset of data analysis, photos, design, and writing.

Consulting

Analytics
Forecasting
Margin Analysis
Marketing Plan
Capital Acquisition

Services

Advertising
Signage
Chain Relations
Trade Show
Program Design

Projects

Web Sites
Shopping Carts
Catalogs
Hang Tags
Stick Tags

Writing

Newsletters
Articles
Presentations
Photography

Recent Writings

The Plume, the Spike and the Twisted

NOV 2024 column

Introducing an ornamental native

Written for GrowerTalks

Pycnanthe-Whom?

Pycnanthe-Whom?

OCT 2024 column

Introducing an ornamental native

Written for GrowerTalks

Deer Shifting Your Inventory

Deer Shifting Your Inventory

October 2024 article

Nip, Nip, Step, Step

Written for Green Profit

The Angelonia Tool Belt

The Angelonia Tool Belt

SEP 2024 column

Ball FloraPlant reboots their lineup of Angelonias

Written for GrowerTalks

Making Coin with Monarda

Making Coin with Monarda

August 2024 column

Revenues are up for the poster child for native and pollinator gardens

Written for GrowerTalks

Hula: The Wide-Bodied Wax Begonia

Hula: The Wide-Bodied Wax Begonia

July 2024 column

Hulas grow laterally—more out than up

Written for GrowerTalks

Late Season Perennials

Late Season Perennials

July 2024 article

Covering the Green of High Summer Gardens

Written for Green Profit

The Heart of Hardy Pennisetums

The Heart of Hardy Pennisetums

June 2024 column

Foxtail brushes are the selling feature.

Written for GrowerTalks

The Market Structure of Vinca

The Market Structure of Vinca

May 2024 column

Vincas are more like southern tornadoes than hurricanes

Written for GrowerTalks

Designing with Wax Begonias

Designing with Wax Begonias

May 2024 article

Size Defines the Wax Begonias, Not Colors

Written for Green Profit

IPM: A Retail Perspective

IPM: A Retail Perspective

April 2024 article

Bugs Can Work in Retail

Written for Green Profit

All Articles

My Toolbox of Skills

When I take on a client, I learn their business and market well, bringing my technical, creative, and horticultural skills to each project. You’ll find that I:

Read spreadsheets like newspapers.
Photograph to illustrate the points.
Write with a snappy style and clear focus.
Grow what I cover—my photo garden is zone 7.

26

Years of Experience
In Business

Recent Projects

Video Banners

Creek Hill Nursery

Video banners for the 2023-24 trade show season. Key messages rotate on digital displays for booth visitors.

Catalog 2024

Creek Hill Nursery

112-page book focuses wholesale buyers on key products such as 2024's cover: NATIVES OF NOTE.

Royalty Billing
Phase II

Plants Nouveau

Web programming to automate the collection of royalty numbers.

Shipping Now

Liberty Family Farms

Web site blog for customers with products currently shipping from the dock to the stores.

Sales Analytics

Creek Hill Nursery

Highlight growth products in last year's sales. Indentify trends in Top 15 genera, customer base and web cart sales.

Holiday Turkeys

Liberty Family Farms

Product tag for pasture-raised turkey raised in a traditional manner. Benefits and cooking instructions on back.

Field Notes

GrowerTalks Magazine

Monthly column discussing the impact of innovative breeding.

"Price Proud" Tags

Liberty Family Farms

Labor-saving tags with price, name, photo, and bar code. They promote the farm, too.

Sunbaskets Program

Liberty Family Farms

Signature baskets with features on hang tag front and back.

Current Clients

Need to Start a Project?

Reach out and tell me about it.
I quote by project, so I don't charge for comments and observations, especially the ones about lemonade.
Big fan.

or call (203) 257-9345
international +01 203 257 9345